Your information

Effective 9 November 2026. This covers the apps Outletly makes for shops, cafés, salons and other businesses (their customer, booking and driver apps), their back office and till, and this website.

Who we are, and who's responsible

Outletly (Outletly) builds and runs the apps. Each business decides what it sells and handles its own orders and bookings: for your orders, bookings and messages with a business, that business is responsible for your information and we process it for them. Your account itself works with every Outletly app, so we're responsible for it.

What we keep

Your account: your name, email address, mobile number, delivery address and a scrambled form of your password (we never see or keep the password itself).
Your orders and bookings: what you ordered or booked, when, where, the price, any notes you add, and how you paid. Card payments are taken by Stripe on the business's own account: we never see your full card details.
Deliveries: your address, so the driver can find you. A driver's position is shown to you only when yours is their next drop, and you never see where anyone else lives.
Messages: chat with your driver, and your answers to a business's survey.
Your phone: a token to send you notifications about your orders and bookings (and news, only if you say yes), and anonymous reports of what went wrong in the app, with personal details taken out, kept 30 days.
Security: sign-ins and failed attempts, to keep accounts safe, kept 90 days.

What we use it for

To run your account, take your orders and bookings to the business, deliver them, remind you, send receipts and password links, and keep the service safe and working. We don't sell your information, show adverts, or use it to profile you. A business sends you its news and offers only if you've said yes in its app, and you can say no at any time in Account.

Who else handles it

Only the companies that help run the service, under contract: Microsoft Azure (our servers and database, in the UK), Stripe (card payments), Google Firebase and Apple (notifications), Google Maps (finding addresses and routes), and text and email providers (Twilio, Vonage or Brevo; our own email server) to send codes, receipts and reminders.

How long we keep it

Your account until you delete it. A business keeps its record of your orders and bookings for its accounts (in the UK, usually six years), with your name taken off once you delete your account.

Deleting your account

In the app, go to Account, then Delete my account. Or, without the app, go to https://api.outletly.co/app/delete-account, enter your email address, and confirm from the link we send you. Your name, email, mobile and address are removed from every Outletly app at once, you're signed out everywhere, and any credit with a business is lost. It can't be done while an order is on its way or a booking is still to come.

Your rights

You can ask for a copy of your information, have it corrected or deleted, or object to how it's used. Email hello@outletly.co. For an order or booking, you can also ask the business. If you're not happy with our answer, you can complain to the Information Commissioner's Office (ico.org.uk).

Children

The apps are for people aged 13 and over.

Changes

If we change how we handle your information, we'll update this page and its date before the change happens.